If you have a website, chances are that you track all of the traffic that comes to your website and you analyze it in some form or another. If you are like me, you are looking at the numbers multiple times a day though. Why?
Now, I believe in web analytics and that is actually a part of my job, so I’m not saying that you shouldn’t ever track visitors to your website. I am saying that whether or not you measure your site and the visitors that come to it, should be based on what the whole purpose of your website. Personally there is no point for me to analyze this blog. It’s a personal blog and my whole goal is to learn how to write better and to deliver content. I don’t have a specific goal of reaching a certain amount of people or having this many people click on this certain link in my blog. Rather, my focus is on what I write, how I write it, and shipping it out the door to a public audience no matter how small it may be.
My whole point with this post is that you don’t need to get so focused on measuring your website and getting more visitors that you forget about why you started a website or blog in the first place. What was/is your goal in having a website or blog? Focus on that and not as much on how your website is performing.
Why do you track your website, or why do you not track your website?